CASTROL FOOTKHANA PITS NEYMAR JR VERSUS KEN BLOCK IN INCREDIBLE SKILLS BATTLE #NeymarJRvBlock Brazil’s Neymar Jr swaps turf for tarmac as he...
CASTROL FOOTKHANA PITS NEYMAR JR VERSUS
KEN BLOCK IN INCREDIBLE SKILLS BATTLE
#NeymarJRvBlock
Brazil’s Neymar Jr swaps turf for tarmac as he goes head-to-head with Ken Block in ground-breaking Castrol experiment
London, 15th April 2014: In
a world first, Castrol, one of the world’s leading lubricant brands and
Official Sponsor of the 2014 FIFA World Cup™, has brought together the
pioneers from the worlds of football and motorsport to create Castrol
Footkhana; an innovative experiment that sees Brazilian star Neymar Jr
take on new Castrol Ambassador and global rally icon Ken Block.
In
this challenge an unexpected series of events unfold, as Ken and Neymar
Jr push the boundaries of performance and attempt ground-breaking new
skills.
In
Castrol Footkhana, Castrol continues its proud history of fuelling
pioneers by bringing together the most innovative performers in their
respective fields. You have Castrol Ambassador Neymar Jr leading a team
of world champion freestyle footballers against Ken Block and his rally
car, powered by Castrol’s strongest oil, Castrol EDGE boosted with
TITANIUM FST™.
Ahead
of the eagerly awaited 2014 FIFA World Cup in Brazil, who will come out
on top - will it be the football pioneers led by Neymar Jr or stunt
driver Ken Block, famous for his Gymkhana series that has become a
YouTube phenomenon?
Castrol
is offering fans across the world the chance to be amongst the first to
witness Neymar Jr and Ken Block battle it out in this cutting-edge
experiment in an exclusive online premiere, set to air on Tuesday 22nd April 2014. Football and motorsport fans alike can support Neymar Jr or Ken Block by registering online today at castrol.com/footkhana.
Neymar Jr, commenting on the project, said: “It
has been amazing to work with Ken Block and the other freestylers,
bringing our skills together in this Castrol experiment. I can’t wait
for football fans to see our freestyle tricks in action as we go
head-to-head against Ken and his car. I hope my fans will join my team
for the premiere!”
Ken Block, who will also be featuring in a number of upcoming Castrol campaigns over the next 12 months, said: “I'm
stoked to be partnered up with Castrol again this season. I'm also very
excited to have this opportunity to work with Neymar Jr, as well as the
freestyle guys on this film. All of them are as passionate about their
sport as I am about mine, so to have all of us working together on this
project has made for some great results. I know my fans are going to
enjoy this Footkhana film since it's a spin on my Gymkhana series that's
now integrating some of the best football players in the world, which
is why they should register online now for the premiere to be some of
the first people to see it globally.”
A.
S. Ramchander, VP Global Marketing at Castrol, said: “Both Neymar Jr
and Ken Block have demonstrated amazing levels of skill in their
respective sports and we see a great synergy between their pioneering
spirits and what our brand stands for. Our sponsorship of the 2014 FIFA
World Cup™ has given us the perfect opportunity to pair up Ken with
Neymar Jr to bring to life Castrol’s passion for superior performance,
innovation and football.”
Claim your seat for the digital premiere by registering online today at castrol.com/footkhana.
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